Quest Events, Frisco, Texas, a national event rental company, announced a strategic organizational realignment. The company said it’s designed to sharpen market focus and strengthen the long-term growth of its rental and scenic brands within the live events industry.
Following the acquisitions of EventWorks and Marquee Event Rentals, along with the integration of Drape Kings, Quest Events undertook a multi-year effort to unify event rental, drape and scenic operations under a single operating structure.
Under the new structure, the organization will consist of:
Quest Events
Drape Kings, a Quest Events Company
A & D Scenery, a Quest Events Company
EventWorks, which will include the former Marquee Event Rentals and Marquee operations
Under the new framework:
Texas, Austin and Dallas, will operate Quest and a separate EventWorks location.
Kansas City will operate as an EventWorks location.
Nashville, Tenn., and Atlanta will each operate separate Quest and EventWorks locations.
Birmingham, Ala., will return to the EventWorks brand.
“Over the past several years, we invested significant time and resources into building an integrated model,” said Lee Dunlap, founder and CEO, Quest Events. “That process provided valuable insight into how each segment performs and competes. We are confident that this focused structure positions each brand to operate with greater clarity, accountability and market responsiveness.”
The company said its senior leadership will stay intact, while customers and vendor partners will not be impacted throughout the transition.
Leave A Comment