Torbjörn Bäck (left), Coloreel CEO, and Masanori Awasaki (right), president and CEO Juki America. Image: Juki America/Coloreel

Juki America, an industrial and domestic sewing machine manufacturer based in Tokyo, Japan, and Coloreel, a technology company based in Jönköping, Sweden, announced the two companies are partnering to expand Coloreel’s thread dyeing technology to the sewing industry.

“We’re excited about this expansion from embroidery to sewing. This agreement is a strategic milestone for Coloreel as we apply our technology to the broader sewing market. Working with Juki America allows us to leverage their robust market presence and technical expertise,” says Torbjörn Bäck, CEO of Coloreel.

Juki’s distributors will get exclusive rights to market and sell Coloreel for sewing machines within North and South America. The first official installation of Coloreel paired with a Juki sewing machine will be at FABRIC Incubator in Tempe, Ariz., a fashion incubator and garment manufacturer that supports up-and-coming designers.

“Our collaboration with Coloreel marks a natural progression for Juki,” says Masanori Awasaki, president and CEO of Juki. “Pairing Coloreel’s thread dyeing with our sewing solutions sets a new industry standard and opens up new possibilities in stitch design and precise color matching for our customers in the Americas.”

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