Ultrafabrics is proud to announce its partnership with Lenzing AG. The partnership will see Ultrafabrics polyurethane material incorporate LENZING AG’s TENCEL™ Modal fibers as a backcloth in its collections with 100% reinforced rayon.
Ultrafabrics is on a mission towards sustainability in all aspects of its business. By 2030, it aims to have 100% of its entire product portfolio across 11 markets made of 50% rapidly renewable and/or recycled materials. It’s a target that will support the brand’s larger goal of creating materials for the future through a more circular design process.
TENCEL™ Modal fibers are mainly manufactured from beech wood, sourced from FSC (Forest Stewardship Council) and/ or PEFC (Programme for the Endorsement of Forest Certification) certified sustainable forests in Austria and neighboring countries. Numerous Lenzing innovations have been integrated in the production of TENCEL™ Modal fibers, to make the process environmentally responsible. Lenzing strives to safeguard resources for future generations by the use of renewable energy and by the recovery of process chemicals.
Jennifer Hendren, senior director of product development with Ultrafabrics, says of the partnership, “We are pleased to be aligned with the TENCEL™ brand and the Lenzing AG family, a bold company with equally ambitious sustainability goals. They share our focus on bringing our sustainability journey to the forefront, without sacrificing quality or product integrity. We partner with big thinkers and take pride in bringing trust in both our brands to our global audience.”
Lenzing AG’s Head of Global Business Development for Home, Ebru Bayramoglu, adds: “We are very happy to see our fibers on different textile products. Ultrafabrics developed a selection of products by using our TENCEL™ fibers as a very good alternative to industry-standard solutions. The journey to sustainability is a long marathon, not a sprint, and evolutionary change should always begin with actionable steps toward the goal of reducing a brand’s environmental impact.”