Tricia Schmitt has been named president and chief revenue officer, AFR Furniture Rental, Pennsauken, N.J. She has been with the company for more than 21 years and also was an AFR client for 10 years prior to joining the team.
According to the company, Schmitt has been dedicated to fostering the AFR brand while setting in motion positive changes for clients and staff alike. She has a demonstrated record of maintaining strong, careful leadership as well as clear and concise decision-making skills.
As president, Schmitt is committed to supporting and inspiring her teams each day. She will be working diligently to launch strategic new products.
As chief revenue officer, Schmitt oversees sales teams, product development, and marketing strategy across six unique company segments. Prior to that she focused on strategically developing AFR’s brand persona to best align the goals of clients, staff and executive management as chief branding officer.
She also has played a key role in creating and introducing the AFR Gives Back Program, where in addition to volunteering time and donating food, clothes and toys across the United States, AFR employees and friends also assisted in rebuilding homes for individuals who lost everything in the wake of Hurricane Katrina and Superstorm Sandy.