The Denim Deal announced a strategic collaboration with Green Story to leverage data and artificial intelligence to advance the scaling of post-consumer recycled cotton across the global denim value chain.
Green Story will provide the data foundation for the Denim Deal’s upcoming annual report, scheduled for publication in the fourth quarter of 2026. The collaboration aims to strengthen trust in post-consumer recycled cotton solutions and accelerate their adoption at scale. A key focus will be the role of digital product passports and their potential to enhance consumer engagement and value-chain transparency.
The Denim Deal is a global initiative that unites brands, manufacturers, recyclers and policymakers with a goal of creating a closed-loop denim value chain. The initiative aims to drive the production of 1 billion pairs of jeans containing at least 20% post-consumer recycled cotton by 2030.
Green Story is a digital sustainability platform that helps companies in reaching their sustainability goals, such as decarbonization.
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