Stein Fibers, Charlotte, N.C., has announced its rebranding and name change to Everra.
This new name represents a shift for the company and reflects its ongoing commitment to sustainability, innovation and leadership in the global PET market.
As Everra, the company will continue to serve as a sustainability-focused distribution partner in the PET industry, helping transform recycled plastic bottles into new products. Everra’s expanded focus will include adjacent PET markets like polymers, filaments and fine denier fibers, as the company continues to adapt.
“Our name may have changed, but our essence remains,” says Jaren Edwards and Robert Taylor, co-CEOs of Everra. “Everra represents our readiness to meet emerging challenges and seize new opportunities as we evolve. While we honor our past, we are committed to charting a bold path forward, delivering sustainable solutions to an ever-evolving world.”
Founded in 1976, Stein Fibers began as a domestic polyester fiberfill distributor and grew into a global leader in synthetic fibers. Today, the company serves markets across Asia, Europe, the Middle East and the Americas. With the transition to Everra, the company is embracing new market opportunities.
The name “Everra” is derived from the words “ever,” “evolving” and “terra” and it symbolizes enduring partnership, evolution and a commitment to sustainability. The company’s logo reinforces these values, featuring a knot for partnership, a link to fill supply chain gaps and clasped hands to represent a collaboration towards a sustainable future.
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