The Lenzing Group has announced that the company will become the majority owner of the Swedish innovation company TreeToTextile AB.
TreeToTextile’s technology turns dissolving pulp, primiarly cellulose, into fibers for use in textile and nonwoven products. The company was established in 2014 by H&M Group, Inter IKEA Group and LSCS Invest to develop a more sustainable process for man-made cellulosic fiber, and is currently working on scaling up production and making the fibers commercially available.
“TreeToTextile is among the world’s most advanced next‑generation fiber technologies and represents the most promising development on the market. Since our initial investment in 2025, the collaboration between the innovative TreeToTextile team and Lenzing’s fiber experts has enabled significant technological progress. We are fully committed to the joint scale‑up and commercialization. H&M Group, Inter IKEA Group and Stora Enso, will continue to support this path as minority shareholders, contributing valuable market and consumer perspectives,” says Georg Kasperkovitz, chief operating officer of Lenzing Group.
“Innovation at industrial scale requires time, expertise, and strong partnerships. Lenzing Group’s increased ownership is a clear endorsement of our technology and our ambition to become a major player in the global fiber market,” says Roxana Barbieru, CEO of TreeToTextile.
The transaction enables an accelerated scaling of the new technology. Lenzing plans a significant increase in production output at the existing demonstration plant in Nymölla, Sweden, as well as the preparation of the first industrial‑scale facility.
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