The American Association of Textile Chemists and Colorists (AATCC) announced the launch of the 2025 Concept 2 Consumer (C2C) Design & Merchandising Student Competition. The new competition combines the association’s design and merchandising competitions to allow students to better showcase their full range of skills.

Textile students are invited to design and merchandise an apparel collection based on the 2025 competition theme, “Creating Comfort: Waterway-Conscious Casual Apparel.” This theme aims to tackle issues regarding sustainability as many current textile items marketed as “comfortable” have a high ecological impact on waterways through microfiber shed, low tolerance to repeat laundering and high-water usage during production. The theme challenges students to think about how choices made early in the design and merchandising processes can reduce the environmental footprint of apparel.

AATCC supports the education of students by offering student webinars on competition-related topics such as textile testing, microfibers, low-impact textile production methods and professional development. Students can see the official schedule of competition affiliated events on the competition webpage.

The 2025 C2C Design & Merchandising competition is open to all undergraduate and graduate students worldwide. Participants must be an AATCC student member to enter and AATCC memberships must be purchased prior to April 21, 2025, to be eligible. Only one entry per student per AATCC competition per year is permitted and entries are due April 23, 2025. Submissions opened for the competition on Nov. 7, 2024.

Awards

The first-place prize will be awarded $2,000 from AATCC, $300 from Farhan Patel, $150 from VV Hanwei Su, and a Color Atlas by Archroma® Mini Edition. The second-place prize will be awarded $1,500 from AATCC, $200 from Farhan Patel, $100 from VV Hanwei Su, and a Color Atlas by Archroma® Mini Edition. The third-place prize will be awarded $500 from AATCC, $100 from Farhan Patel, $50 from VV Hanwei Su, and a Color Atlas by Archroma® Mini Edition. All winners will receive one (1) free year of AATCC membership.

Entries will be judged based on content, creativity, completeness, thoroughness and presentation of poster. Winners will be announced in May 2025.

Sponsors

The sponsors for the 2025 C2C Design & Merchandising Student Competition are

  • Farhan Patel
  • VV Hanwei Su, Maison De Hoe
  • Archroma



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