SuperCircle, a textile waste management platform for retail brands, announced that the company has received $24 million in Series A funding led by Foundry. Other investors included BBG Ventures, Renewal Fund and Elemental Impact. The funding will allow SuperCircle to expand its artificial intelligence-powered operating system.
SuperCircle provides post-consumer and post-industrial end-of-life optimization for 75+ partners, including J.Crew, GUESS, Reformation, FIGS and Parachute Home.
“In my early career inside major retail supply chains, I saw firsthand how much product was written off or discarded annually, garnering only pennies on the dollar because there were no better, viable end-of-life pathways,” says Chloe Songer, CEO and co-founder of SuperCircle. “We built SuperCircle to give retailers a scalable, financially sound system for end-of-life, enabling value generation from textiles long after purchase via consumer trade-in, and drastically reducing supply chain losses on excess, damages, and returns—capturing maximum value from every t-shirt, sneaker, sheet set and handbag produced.”
SuperCircle ingests 50+ garment-level data points to create a digital twin of each textile, building a compounding dataset that continually strengthens its sortation engine. B
Series A funding will accelerate SuperCircle’s technology development, expand supply chain integrations, grow its processing and reverse logistics footprint, advance data architecture for seamless compliance reporting, and support rapid onboarding of enterprise retailers.
“SuperCircle is giving retailers unprecedented visibility and control at end-of-life, an area historically dominated by opaque, low-value liquidation,” says Jaclyn Hester, partner at Foundry. “Their platform is the new industry standard for waste management infrastructure, delivering regulatory readiness, measurable impact, and profitable financial outcomes.”
SuperCircle has diverted more than 6 million textiles from landfill and aims to profitably, responsibly divert 1 billion+ textiles by 2030.
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