Premiere Events marked its 25th anniversary Nov. 19 with a “Not Our First Rodeo” Diamonds & Denim celebration at Springdale Station in Austin, Texas.
The event brought together clients, employees, community leaders and industry partners to recognize founder Delores Crum, CERP and the company’s growth since it was founded in 1999.
The anniversary theme combined Premiere’s blue and gold brand colors with the traditional silver associated with a 25th anniversary. The company used a blue-and-silver anniversary logo throughout 2025, leading into the denim-and-diamonds theme for the celebration.
Premiere has maintained long-standing involvement with the American Rental Association (ARA) and the Texas Rental Association. Over the years, the company has participated in programs including the ARA Foundation, (ARA) Young Professional Network and Women in Rental.
The evening also included a remembrance of Richard Crum, Delores Crum’s husband and co-founder, who died in September. During opening remarks, Crum thanked those who helped grow the family-owned business into a multi-city operation serving Austin, College Station and The Woodlands.
As part of the anniversary celebration, Premiere supported Ronald McDonald House Charities of Central Texas. Crum serves on the organization’s board, and Premiere has supported it for many years.
The company hosted a third-party fundraiser that included a one-carat diamond raffle and a $1,000 gift card for a custom setting. The evening concluded with the presentation of a $2,500 check to Ronald McDonald House Charities of Central Texas.
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