Soft N Dry Diapers Corp.™ and Soft N Dry de México, a global tree-free disposable baby diapers manufacturer, announced the appointment of Julia Turley as head of mass channel/channel sales for the U.S. and Mexico. Turley will lead the company’s Retail Consumer Connection Program, which is designed to help mass retailers integrate sustainable TreeFree Diaper™ products into their private label lines.
Turley joins Soft N Dry with over 20 years of experience at Walmart, where she served as senior baby buyer and director of merchandising. Turley is a seasoned leader in merchandising, private label strategy and omni-channel growth. As director of merchandising at Walmart, she spearheaded the launch of exclusive brands like Hello Bello, managed multi-billion-dollar categories, and drove market share expansion.
“Julia is a transformative addition to the Soft N Dry team,” says Matthew Keddy, CEO of Soft N Dry. “Her extensive experience as a Senior Baby Buyer at Walmart, coupled with her proven success in growing private label programs, makes her the ideal leader to drive the adoption of our TreeFree Diaper™ product line in the mass retail channel. Julia’s appointment reflects our commitment to expanding in the U.S. and Mexican markets while helping retailers meet growing consumer demand for sustainable baby care products.”
“I’m thrilled to join Soft N Dry at such an exciting time,” says Turley. “The company’s innovative TreeFree Diaper powered by econoLiite Core™ is perfectly aligned with today’s demand for high-performance, sustainable and affordable private label baby diapers. I look forward to working with mass market retailers in the U.S. and Mexico to expand private label partnerships and deliver these groundbreaking and cost-saving products to families.”
For more information, visit us at www.softndrycorp.com.
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