Reju™, a textile-to-textile regeneration company, announced a partnership with Rematrix, a producer responsibility organization (PRO) in Vicenza, Italy, securing a robust, compliant, and sustainable supply of end-of-life textiles.
Rematrix collaborates with fashion companies by proactively managing the end-of-life phase of textile products, ensuring compliance with the upcoming Extended Producer Responsibility (EPR) regulations in Italy and across Europe. Through an industrial supply chain, a proprietary traceability platform and access to a strong network of technology and business partners, Rematrix promotes the reuse and recycling of textile waste and the development of circular business models.
This agreement establishes the foundation for a long-term supply partnership of waste textiles for Reju’s Regeneration Hub. The partnership has an impact on the regional post-consumer waste problem in the areas where the problem is created, helping to work towards enabling a solution and providing opportunities for near-shoring.
“Rematrix’s ability to manage the entire lifecycle of textile products, from collection to recycling, aligns perfectly with our mission,” says Patrik Frisk, CEO at Reju. “This alliance not only supports our material sourcing strategy, but also accelerates the industry’s transition to a circular economy.”
As the managing partner of the Rematrix PRO, Innovando will bring its expertise in traceability, compliance and waste optimization to the partnership. Innovando’s involvement ensures supply reliability and that all sourced textile waste meets the highest environmental standards, from post-production to post-consumption stages.
“At Rematrix we believe that collaboration and technological innovation are essential to tackling the challenges of textile waste” says Enrico Soffiati, CEO of Rematrix. “Partnering with Reju enables us to equip brands with strategic tools to go beyond EPR requirements and embrace a circular business model.
By combining our expertise in end-of-life textile collection and management with Reju’s regeneration capabilities, we empower brands to take full control of their supply chains and gain a competitive edge in an increasingly sustainability driven market. This partnership lays the foundation for textile companies to evolve their business models towards a circularity that is both environmentally and economically sustainable.”
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