Liz Hershfield named Cotton Council International executive director

Cotton Council International (CCI) announced that Liz Hershfield will lead CCI, the export promotion arm of the National Cotton Council of America (NCC), as its new executive director. Hershfield succeeds Bruce Atherley, who retired at the end of March.

“Strong leadership and innovative strategies are essential to maintaining U.S. cotton’s competitive edge,” says Gary Adams, NCC president and CEO. “Liz is well poised to enhance COTTON USA™ programs by communicating U.S. cotton’s benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market.”

Hershfield’s expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton’s next level through its COTTON USA brand and help drive global U.S. cotton initiatives.

“There’s never been a more important time to champion U.S. cotton,” Hershfield says. “U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA partnerships. I’m honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain.”

Throughout her career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance, and supply chain management.

In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate “The COTTON USA™ Difference” of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.

CCI is a non-profit agricultural trade association that promotes U.S. cotton fiber, yarn and manufactured cotton products around the world. To learn more, visit: www.cottonusa.org.